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GDPR rules

Privacy Policy (GDPR Compliant)

Effective Date: 31 May 2025

Smart Ants Ltd, based in the United Kingdom, operates:

  • Site A (B2B): A portal for businesses to register, subscribe, and manage customer tools.
  • Site B (B2C): Landing pages where customers engage with businesses and claim rewards.

Smart Ants Ltd is the Data Controller for personal data collected through both platforms.

1. What Personal Data We Collect

From Businesses:

  • Company name, contact info, login data, billing info, technical data

From End Users:

  • Name (optional), email/phone, social media handle (optional), technical data, usage data

2. Lawful Basis for Processing

  • Contract: For service delivery
  • Consent: For marketing
  • Legal obligation: Regulatory compliance
  • Legitimate interests: Website improvement and security

3. How We Use Data

  • Service provision, billing, customer engagement, marketing (with consent), legal compliance

4. Cookies

We use essential, analytics, and marketing cookies. Consent is required for non-essential cookies.

5. Data Retention

  • Business accounts: 6 years post-closure
  • Customer data: 24 months from last use
  • Marketing: Until consent withdrawn

6. Sharing Data

Data is shared with GDPR-compliant processors (e.g., hosting, payments, analytics). Transfers outside UK/EU use SCCs or equivalents.

7. Your Rights

You have rights to access, correct, delete, restrict, object, and port your data. You may also withdraw consent. Email info@smartants.io to exercise rights.

8. Children’s Data

Services are not for users under 16. We do not knowingly collect data from minors.

9. Security

We use encryption, secure hosting, access control, and regular security audits. In case of breach, we follow ICO guidelines.

10. Contact

Smart Ants Ltd

Email: info@smartants.io

Website: https://smartants.io

Instagram: @Smartantsuk

Facebook: smartants

11. ICO Complaints

Users may also contact the Information Commissioner’s Office (https://ico.org.uk).

12. Policy Updates

We may update this policy. Changes are posted with a new effective date.

Last updated: 31 May 2025